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 Post subject: Selling rights to photos
PostPosted: Mon Nov 09, 2009 2:04 am 
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Hey,
I recently shot an event for two publications I work with (one was paid work though this isn't an issue) and the organizers of the event are interested in purchasing the rights to some of my photographs for future use in their own promotion of themselves/events. This is a not-for-profit organization I support, however they do have a very large budget and may be using the photographs on websites, flyers and what not that would be distributed across the province/country. I'm not sure what to charge for use of the photographs as I haven't really given rights to use to an organization with a real budget before. They're looking for a quote on both a per photo basis and for access to the whole bunch (32 photos). Any ideas?


Thanks!


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PostPosted: Mon Nov 09, 2009 10:08 am 
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Have a look at Masterfile.com as an example. If you look up a pic, there is a $ icon that you can click on. Fill in the usage level and it would generate a quote for you. If they want full access to 32 images you might cut them a deal.


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PostPosted: Mon Nov 09, 2009 10:29 am 
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Better yet, if its non profit and you support them - donate them and get a tax receipt for the full amount!

Or give them a deal (as metnioned above) and get a tax receipt for the remainder amount - which often happens and costs them nothing and all legit.

I'm sure they will happily oblige.


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PostPosted: Mon Nov 09, 2009 11:59 am 
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The tax receipt route isn't exactly the one I'd like to take.. I already get a tax refund because I don't make enough money. Though asking for a tax receipt for the remainder if I cut them a deal isn't a bad idea. Perhaps I'll look at asking for tax receipts from the smaller organizations I give images to on a regular basis in the future, though I'm not sure if organizations can even do that. I know a charity I worked for this summer said they couldn't give receipts for donations of things.


I looked up on Masterfile the quote for if they chose to use my images on an info flyer distributed to universities across Ontario/Canada and the different quotes were all around $500 for the bunch, quotes ranged between $450-$950 for internet use.

I got a quote from a newspaper and commercial photographer I have a connection to in Halifax and they said $400-$500 for the use of the whole bunch.


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PostPosted: Mon Nov 09, 2009 1:35 pm 
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carbon4 wrote:
Better yet, if its non profit and you support them - donate them and get a tax receipt for the full amount!

Or give them a deal (as metnioned above) and get a tax receipt for the remainder amount - which often happens and costs them nothing and all legit.

I'm sure they will happily oblige.


I'm interested in knowing whether this is something that has worked for you in the past. I spoke with my mother on the phone this morning, who is a freelance graphic designer, and she said that in the past she's done this, though it's been a complete waste of time. In order to do this, you need to invoice the organization for the work, which she did - $500. Though she had to pay taxes on this $500 (30%), and in the refund process it only saved her 10%. So she ended up paying to do the volunteer work! I don't know if she had the process wrong or what, but yeah.. definitely didn't work out for her.

At any rate, I need to be making some money for tax receipts to be of any use to me!


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PostPosted: Mon Nov 09, 2009 4:52 pm 
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To me $500 for the whole bunch seems low. You're missing a zero at the end. If the photos are to be used to promote themselves, I would class this as commercial use at which point rates are higher.

You could sell them rights to the photos for 6 or 12 mths to use for $5000 at which point the 32 pics would be at $156/pic still at the low end of the scale. Also if there are any people in the shot you may need to get a release signed by them. Same goes for any company logos in the pics.

Thanks to the price war between Getty and Wireimage low res internet pics are given away at $5/pic. So if you can get $450 - $900 for internet use then sell them the rights to that and that only, prints use is extra.

Good Luck.


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PostPosted: Mon Nov 09, 2009 5:05 pm 
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Give this a go.

http://photographersindex.com/stockprice.htm


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PostPosted: Mon Nov 09, 2009 5:53 pm 
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I don't know much about photo sales, but a friend of mine recently sold some images (about 10 to 12 in total) to an entertainment/theatre type group for $50 each.

Re: tax receipts, the process should be as follows: You get a tax receipt for an in-kind donation for $X dollars. (This applies only to products donated and not services.) If X was $500, you can claim on your tax return that you made a donation to $500 to this organization. You benefit by getting a tax credit which is calculated at 15% of the first $200, and 29% of anything over $200. So, a $500 donation would give you a tax credit of $117.


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