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march
 Post subject: Hasselblad Countdown
PostPosted: Thu Jan 21, 2010 12:48 pm 
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Hasselblad is counting down towards something, but no one knows what.
http://www.hasselblad.com/promotions/countdown.aspx

The obvious assumption is that they're releasing a new product that the majority of us won't be able to afford.
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RDS
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PostPosted: Thu Jan 21, 2010 2:44 pm 
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Bankruptcy? :wink:
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Peter Kozikowski
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PostPosted: Thu Jan 21, 2010 5:25 pm 
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Large format point and shoot?
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chopper
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PostPosted: Thu Jan 21, 2010 5:39 pm 
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by the tag line under it, it looks like maybe some sort of on line gallery service or photosharing?
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lxdesign
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PostPosted: Thu Jan 21, 2010 5:43 pm 
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its probably not a camera.... doesn't sound like it anyway.
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StudioBin
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PostPosted: Fri Jan 22, 2010 2:08 pm 
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It may be a count down to a price increase!? That would be horribly hilarious.
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march
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PostPosted: Mon Feb 01, 2010 9:54 pm 
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looks like the countdown was for the H4D
http://www.hasselbladusa.com/promotions/h4d-launch.aspx
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StudioBin
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PostPosted: Tue Feb 02, 2010 1:13 am 
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Arrgggh how much is this? Beautiful camera though.
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lxdesign
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PostPosted: Tue Feb 02, 2010 1:41 am 
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H3D was around $35K when it was new..... so probably this will be in the same price range.
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Carlton
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PostPosted: Tue Feb 02, 2010 11:49 am 
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Hummm, a new car or a camera body? lol
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Seren Dipity
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PostPosted: Tue Feb 02, 2010 9:44 pm 
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It's a "relatively" cheap $20,000 usd --almost reasonable for a 40megapixel, medium format camera with 80mm lens and viewfinder.
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imageone
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PostPosted: Tue Feb 02, 2010 10:55 pm 
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Carlton wrote:
Hummm, a new car or a camera body? lol


Or, will they take a trade in?

Add a digital back and you're looking at a minimum of $50K
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mawz
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PostPosted: Tue Feb 02, 2010 11:41 pm 
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$20K USD, so well under the Leica S2. And Phamiya's looking to have a body which is similarly priced.
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march
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PostPosted: Wed Feb 03, 2010 12:51 pm 
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They consider $20k a good point for an entry level medium digital format camera. I think that if they want medium format cameras to start getting adopted by the public, it has to be under $10k.
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mings
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PostPosted: Wed Feb 03, 2010 1:02 pm 
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march wrote:
I think that if they want medium format cameras to start getting adopted by the public...

I have a feeling they don't want to.
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Magic
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PostPosted: Thu Feb 04, 2010 7:42 pm 
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mings wrote:
march wrote:
I think that if they want medium format cameras to start getting adopted by the public...

I have a feeling they don't want to.


That could have been said about pro DSLR's a 5+ years ago. Today there are probably more DSLR pro cameras in the hands of avid hobbyists than working pros.

Hasselblad is pushing for market share by reaching new untapped customers. It will work too... its got me thinking. :?
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